Founded in 1987, Equilibra is a company well-known on the Italian market for dietary supplement products. The company managed to achieve the volume market leader position thanks to its range of high quality products which are sold at reasonable prices.
“The well-being of the individual within the reach of everyone”. This is Equilibra’s ambitious mission, a philosophy and strategy that has led the company to elect modern distribution in department stores as its privileged channel.
It has indeed been a rewarding choice that has conquered the trust and agreement of customers.
The greatest care is taken in the process of creating the product and in the accurate selection of the titrated and standardized active ingredients. The selection of the supplier companies is performed on the basis of total reliability in order to ensure the achievement of the qualitative parameters required by the Ministry of Health.
As we are convinced that skin represents the first evidence of inner well-being, we have created an Aloe Cosmetic Line of products and the Equilife brand, the first and only national brand featuring a skin and body care cosmetic line totally packaged in single-dose cosmetic pearls. And finally, the brand Perlabella, which is distributed in the United States.
The marketing investments are important both on the traditional advertising front (with the new advertisement showing on the RAI television channels this year) and in promotional activities.